goodblend

BRANDING

naming, branding and interior design direction for soon-to-be-launched cannabis retailer, goodblend. Digital-first, and unlike anything else on the market, the brand draws on a minimalist aesthetic with punchy, bright colours, bold typography and messaging, and a strong focus on animation — targeting a discerning, design-savvy crowd.

 
 
Goodblend_2400x1332_2020_01_01_Header.jpg
 
 
 
Goodblend_2400x1332_2020_01_08_Brand_Two-Up_Sativa.jpg
 
 
Goodblend_2400x1332_2020_01_NEW_04_Brand_Two-Up copy.jpg
 
 
Goodblend_2400x1332_2020_01_05_Brand_Two-Up.jpg
 
 
Goodblend_2400x1332_2020_01_06_Brand_Full_Magazine.jpg
 
 
 
Goodblend_2400x1332_2020_01_16_Interactive_02.jpg
 
 
Goodblend_2400x1332_2020_01_10_Brand_Two-Up_Hybrid.jpg
 
 
 
Goodblend_2400x1332_2020_01_11_Brand_Two-Up_Hybrid.jpg
 
 
Goodblend_2400x1332_2020_01_12_Interactive.jpg
 
Goodblend_2400x1332_2020_01_13_Signage_Single.jpg
 
 
Goodblend_2400x1332_2020_01_15_Website_02.jpg
 
Goodblend_2400x1332_2020_01_16_App.jpg

ROLE + RESPONSIBILITIES

associate creative director —
naming
creative oversight
interior design direction

PROJECT TEAM

chief creative officer: dave snyder
senior designer: dan lemperle
senior designer: kyle helmstetter
executive producer: emily khalil
3D animation: anders svensson
interiors: hovercraft

project designed at firstborn, 2019.

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