goodblend
BRANDING
naming, branding and interior design direction for soon-to-be-launched cannabis retailer, goodblend. Digital-first, and unlike anything else on the market, the brand draws on a minimalist aesthetic with punchy, bright colours, bold typography and messaging, and a strong focus on animation — targeting a discerning, design-savvy crowd.
ROLE + RESPONSIBILITIES
associate creative director —
naming
creative oversight
interior design direction
PROJECT TEAM
chief creative officer: dave snyder
senior designer: dan lemperle
senior designer: kyle helmstetter
executive producer: emily khalil
3D animation: anders svensson
interiors: hovercraft
project designed at firstborn, 2019.