adidas transmission pack
CAMPAIGN BRANDING
firstborn was asked to name and brand adidas’ biggest drop of 2019, the “transmission pack” featuring their latest nmd, and re-introducing the classic hardcourt. Drawing inspiration directly from the shoes’ aesthetic, we developed a gritty art direction, rooted in urban streetwear. Combining textures, logos, urban forms and photography into beautiful static and animated compositions, the pieces were brought to life across social, out-of-home and in-store.
ROLE + RESPONSIBILITIES
associate creative director —
creative direction
art direction for shoot
on-set shoot direction
animation creative direction
asset production (in-store, social + web)
PROJECT TEAM
executive creative director: dave snyder
associate creative director (copy): justin earley
senior designers: dan lemperle + kyle helmstetter
producer: ben kainz
photographer: ahmed klink
designed at firstborn, 2019.