beats tempo suite —
the powerbeats pro edition
ART DIRECTION + UI DESIGN
an innovative digital sales tool designed to capture the experience of powerbeats pro headphones before they have been physically produced. The award-winning program combines beautifully rendered 3d models, interactive motion graphics, and live-action footage, brought together to simulate the experience of holding, and using the product.
AWARDS + RECOGNITION
D&AD 2020
graphite pencil winner · design / operational transformation
wood pencil winner · digital design / service digitisation
fwa | january 2020
site of the day
webby awards 2020
nominee · best visual design — aesthetic
apps, mobile and voice category
ROLE + RESPONSIBILITIES
art director —
art direction for live-action shoot
ui design for app
PROJECT TEAM
chief creative officer: joon park
design director: jennifer xin
motion graphics: benjy deng
3d graphics: daniel marin
coding: eric eng
producer: andrew schlanger
copywriter: sam eisenstein
project completed at firstborn, 2019.
thank you to the very talented daniel marin for the images.