sprout electronics
BRAND REFRESH
a bright, dynamic brand refresh for an Australian consumer electronics and accessories brand, wanting to redefine their positioning, and appeal to younger audiences.
ROLE + RESPONSIBILITIES
design director —
brand redesign
PROJECT TEAM
executive creative director: richard smalley
designer: rose mcewen
art director: ricky new
brand strategy: paul o’connor
business director: kate mcintosh
project designed at MAUD, 2023.