adidas mls 21-22
CAMPAIGN BRANDING
campaign design for adidas’ mens league soccer 21-22 official jersey line. Over 1000 assets were created, for 27 different clubs across the us and canada, and spanning various web, social and physical touchpoints, in one of adidas soccers’ most successful campaigns to date.
ROLE + RESPONSIBILITIES
associate creative director (static) | creative oversight
PROJECT TEAM
executive design director: matt st gelais
associate creative director (copy): justin earley
associate creative director (motion): antonin collard
designers: caroline noebels + steph de jong
senior copywriter: claire mirisola
executive producer: tom longo
senior producer: jodi sussman
with a huge amount of work from the guys at bryght young things nyc
project designed at firstborn, 2021.