boss coffee by suntory

US LAUNCH CAMPAIGN BRANDING

an engaging social campaign introducing boss coffee – japan’s number one canned iced coffee –to the u.s. market. Designed purely for instagram, the campaign highlights the unique brewing process behind flash-brew coffee – a process new to american coffee-drinkers. New, and…different. We crafted a campaign celebrating ‘difference’ and what it means to be ‘brewed different’.